Hard Fun 7: Just Ignore Me
First published: November, 1994. Posted Online: February 16, 2006.
Corpse Allergic to Laundry.
You try rubbing it out, you try soaking it out. But you still have...
Corpse Allergic to Laundry.
Advertising has been with us since the creation of neolithic trade tokens. And yet its growing demands for our
attention is met with increasing resentment and indifference. Perhaps our increasing ability to search and find
that which interests us, on our own, is making many sellers panic outright. What happens when the buying public at
last becomes immune, like an unkillable virus, to being tricked into buying things they neither want nor need?
Case in point, the recent push by telcos
to make internet content providers pay for using their networks waiting
for someone to call their businesses. The push is recent; but the plans, we suspect, have long been laid. In evidence
we site the AT&T "You Will" ad campaign of 1994, parodied here. The ads, you may recall, featured happy middle-class
people doing things like making phone calls from the beach, wirelessly working at their computers, or watching videos
in the middle of nowhere, and other "far future" concepts that were still rare in the world then. Well, we knew where
this crap would lead. If people weren't in their living rooms staring at a dozen car ads per hour, how would they
know they needed to buy a car?
Thus, Ogrek himself is unable to make a magic phone call to his transport... because
Glathheld wants to sell him a car.
This is the ugly, dysfunctional world being foisted on us now.
More about car ads in general... later. But in
particular, here we see the newly "optioned" Ralph in the guise of
Jonathan Pryce, and his stint for Infinti at the time. We
have sincerely enjoyed Mr. Pryce in actual works of art, such as Brazil, Pirates of the Caribbean, and of
course, Stigmata. But his time portraying an insufferable black-leotarded faux-sophisticate hawking a shiny
overpriced box of tin on wheels means that to this day whenever we see an Infiniti, or Pryce, on
screen... we think of toads forced to sell giant undead insects against their will.
Oddly, the Lexx series never reminds of this strip. But Pryce always does.